We implement GRecoACTE (Art and Cultural Tourism Event), an initiative which reveals new prospects for the future of the tourism industry and which is an innovative example of creating a connection and bonds of friendship between peoples.
It is an international celebration of meeting people with a common interest in sustainable tourism, a pioneering and holistic experiential event, but also an annual meeting of people of the arts, culture and tourism. An open-air festival that enhances the travel product and promotes new tourist destinations. It promotes the visual and expressive arts as tools for highlighting and reviving the hidden treasures of each region.
VivArte is organizing GRecoACTE to establish a new framework and a different approach to defining cultural tourism. Our goal is to redefine the role of transnational tourist movement, turning them from mass consumers to responsible travellers of exchanging ideas and experiences of cultural interaction.